WALT: decode the tricks in advertisements

The Power of Colour

Audio codes: music, sound effect, & slience

Keyword search task: 
read this article and jog down the keywords for Q1-2. Use the keywords to find information of Q3.
Cadbury’s Chocolate Trademarks the Color Purple

Q1. What is the reason for using purple as the colour?

Q2. Who is the competitor who wants to use purple as well?

Q3. What are the search terms that you can use to find out more about the case in the article?
Use 3M Strategy to search.

Questions to think about the advertisement:
Who are the participants? What are they doing?
Are the people demanding your attention? How?

Symbolic code:
How is colour used?

Does the layout determine the reading path?
How are the images in the text framed?

Is the text realistic or abstract?
How does the image capture your attention?

Anstey, M., & Bull, G. (2011). Viewing map of development: Addressing current literacy challenges. Ascot, W.A.: STEPS Professional Development.