Primary Library
  • Home
    • Ask the librarian
    • Library@rchk website
    • About LIRC >
      • Library staff
      • Library Timetables
      • LIRC on Facebook
      • LIRC on Twitter
      • For parents
      • For teachers
      • Annual Reports
    • E-resources >
      • QR codes of resources
    • Oliver catalogue
    • Book Week >
      • Book Week ideas
    • How to use guides
    • Research Cycle >
      • Research Safari
      • ESF InfoLit
    • Picture book resources
    • Author visits
  • Book Week 2020
  • Authors online
    • MO Williems
    • Oliver Jeffers
    • Coronavirus ebooks >
      • 这一班v.2-14
  • Library Activities
    • All about Reading
    • BOB
    • HK GoldenDragon Award >
      • GD book trailers 2019
    • Library Monitor
    • Reading Battle >
      • Resources page
    • Fun Stuff >
      • Flextangles
  • Yr 3 STP 2020
  • Yr 5 WWAIPAT 2020
    • Yr 5 WWAIPAT 2019
  • Referencing
    • SLASA
    • Resource Pack
  • Fun note taking
    • VNT practice
    • Scientific sketching
    • Visual note intermediate
    • Yr 2 students' visual note
    • Visual note structures
    • Yr 2 Art VNT
    • Yr 4 Migration story
    • Yr 4,5 visual note >
      • Zheng He
      • Millionaire stories
    • Yr 4, 5 students' visual notes
    • Visual Literacy
    • How to draw stick figures
    • Visual Dictionary
  • Survey/Interviewing skills
  • Research questions
  • Sources of Info
    • HK old photos
    • Yr 3 Units >
      • Yr 3 History
      • Yr 3 Signs and symbols >
        • Yr 3 HWOO - Signs and Symbols
  • C.A.R.P.
    • Visual literacy - PB
    • Design principles
    • Colour
    • Great presentation
    • Typography & Design
    • The Big Picture
    • Rule of Thirds
    • Good photos
    • Viewing Strategies >
      • Semiotic codes
    • Webpage navigation
  • Search Strategies
    • Google search tips
  • Info Evaluation
    • Fake news
    • Investigation
  • Creative Commons
    • CC infographic
  • Copyright
    • HK Copyright law
    • Copyright4teachers
    • Copryright free resources
    • Copyright resources
    • Copyright law Teachers & Student guide 2007
  • Digital Citizenship
  • Academic Honesty
  • UOI Resources
  • Yr 4 HTWW Resources
    • Yr 4 HTWW
  • Stories
    • Story dice, story board
  • Yr 1 Imagination
  • Kamishibai
    • Kamishibai reader's theatre
    • 2JV's Kamishibai
  • Yr 2 - Procedures
  • Dewey
    • Dewey Bingo
  • Oliver
  • New Library Space
  • Yr2 WWAIPAT - Homes
  • Survey examples
  • library magazine survey results
  • Yr5 question analysis
  • Transition videos

WALT: decode the tricks in advertisements

The Power of Colour

Audio codes: music, sound effect, & slience

Keyword search task: 
read this article and jog down the keywords for Q1-2. Use the keywords to find information of Q3.
Cadbury’s Chocolate Trademarks the Color Purple

Q1. What is the reason for using purple as the colour?

Q2. Who is the competitor who wants to use purple as well?

Q3. What are the search terms that you can use to find out more about the case in the article?
Use 3M Strategy to search.

Questions to think about the advertisement:
Who are the participants? What are they doing?
Are the people demanding your attention? How?

Picture

Symbolic code:
How is colour used?

Does the layout determine the reading path?
How are the images in the text framed?

Is the text realistic or abstract?
How does the image capture your attention?

Picture
Picture
Picture
Anstey, M., & Bull, G. (2011). Viewing map of development: Addressing current literacy challenges. Ascot, W.A.: STEPS Professional Development.